Who we are

FMMI are sport business experts with a specialism in football. We are experienced in helping organisations in football and other sports achieve their goals.

FMMI's growing team has worked on sports projects around the world. The company is led by two Directors with over 25 years combined sports business experience.

Both directors hold the MBA (Football Industries) degree. Both have had work published in various countries.

Both are extraordinarily well connected across the sporting world.

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  Daniel Fletcher

  Daniel founded FMMI in 2001 after a career in marketing and sports at Microsoft, Fulham FC and Soccer Investor. He has a proven business development pedigree and is an expert in emerging markets. Daniel specialises in deal facilitation.

  "FMMI make cross-territory deals happen. We brought the first Indian team to play against a Premier League club in England, set-up the first live football streaming platform in China and we've syndicated a variety of Western magazine titles in China and negotiated commercial partnerships for major Asian brands in Europe.

  Our facilitation services have helped major football clubs develop additional revenues from new markets and brought clubs from disparate markets together in mutually beneficial relationships."

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  Neil Eaves

  Neil was appointed Director of FMMI in 2003. Previously he worked at Deloitte Sport and subsequently consulted for both the English Football Association and Football League among others. Neil has extensive advisory experience and leads FMMI's consultancy services.

  "We take a practical approach to consultancy; we want our clients to see tangible benefits from what we deliver. We saved a South American media group millions in rights fees, advised on the development of a small European club into a modern entity with a new state of the art stadium and we've advised overseas investors on club investment strategies.

  We've delivered full operational reviews for national federations and advised on stadia and facilities strategy for a range of clients. Our consultancy work also covers corporate training and tender management in the sports sector."