Who we are

"FMMI have given AS Roma new awareness of the Chinese market, setting up partnership opportunities and generating significant new revenues for us"

Andrea Caloro, Marketing Director, AS Roma

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Who we are

FMMI are sport business experts with a specialism in football. We are experienced in helping organisations in football and other sports achieve their goals.

FMMI is led by two Directors with approaching 30 years combined experience in the world sports business.

Both directors hold the MBA (Football Industries) degree. Both have had work published in various countries.

Both are extraordinarily well connected across the sporting world.

  • Daniel Fletcher

    Daniel Fletcher

    After a career in marketing and sports at Microsoft, Fulham FC and Soccer Investor, Daniel founded FMMI in 2001. He has a proven business development pedigree and is an expert in emerging markets, specialising in deal facilitation.

    "FMMI make cross-territory deals happen. We brought the first Indian team to play against a Premier League club in England, set-up the first live football streaming platform in China and we've syndicated a variety of Western magazine titles in China and negotiated commercial partnerships for major Asian brands in Europe.

    Our facilitation services have helped major football clubs develop additional revenues from new markets and brought clubs from disparate markets together in mutually beneficial relationships."

  • Neil Eaves

    Neil Eaves

    Neil has a background in cmmercial property (real estate) and worked on a number of stadia projects at Deloitte Sport before subsequently consulting for both the English Football Association and Football League amongst others.

    Neil was appointed Director of FMMI in 2003 and with extensive advisory experience he leads FMMI's consultancy services.

    "We take a practical approach to consultancy; we want our clients to see tangible benefits from what we deliver. We saved a South American media group millions in rights fees, advised on the development of a small European club into a modern entity with a new state of the art stadium and we've advised overseas investors on club investment strategies.

    We've delivered full operational reviews for national federations and advised on stadia and facilities strategy for a range of clients. Our consultancy work also covers corporate training and tender management in the sports sector."

Contact us

Tel: +44 (0) 20 3626 0110

Fax: +44 (0) 20 3626 0101

Email: info@fmminternational.com

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We've been established in the sports business for over a decade. See what we've done over the years, who for and when, as well as accessing industry information and commentary.


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Global Reach

Global reach

FMMI has provided services for some of the biggest names in the sport, spanning federations, clubs, media and investment groups in over 20 countries. See who we've worked with and what they say about us.


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