Sport Apps research concluded
06 June 2011, London
FMMI's consultancy team recently completed a project analysing the football apps sector for smartphones.
Dan Fletcher who lead the project commented, "Digital media is
an increasingly important consideration for football clubs in
relation to their marketing and media strategies. Similarly,
digital media companies recognise the importance of sport, and
football in particular, as a driver in this sector. Our work has
proved to be valuable."