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News and Comment

 

FMMI Represented at FT China event

15 April 2009, Beijing

FMMI Director Daniel Fletcher joined the speakers at the Sports Marketing Summit in Beijing this week, hosted jointly by the Chinese Olympic Committee (COC) and FTChinese.com.

The summit was attended by the principal leaders of China's 31 provinces, autonomous regions and municipalities, the leaders of 29 Individual Associations of the General Administration of Sport of China as well as business representatives active in the sports industry.

A key component of the marketing summit was a round-table discussion covering development strategies for Chinese sports. Daniel was joined by Qiang Yan, VP of Titan Media Corporation, Yuanwei Li, Vice-chairman of Chinese Basketball Association, Norman Yao, Account Director, Millward Brown ACSR and Ms. Jin Liannan, Senior Marketing Director of Samsung.

www.ftchinese.com

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