FMMI help Chinese TV
30 August 2005, Macau
FMMI assisted CCTV5, Shenzhen Jianlibao and FC Barcelona in the exhibition match played in Macau between the Chinese champions and the Spanish giants.
FMMI's Richard Li undertook exclusive interviews for CCTV5 with
Ronaldinho, Puyol and Messi and along with FMMI colleagues ensured
that all sides made the most of the opportunity.
Richard was a guest on CCTV5's 'Total Soccer', a show that
attracts an audience of 100 million, to discuss Arsenal
particularly and English football clubs and players more generally.
This followed consultancy work provided by FMMI to CCTV5 in the
area of 'audience reward schemes'.