FMMI help Arsenal in China
20 March 2007, Beijing, China
Arsenal and Titan Sports have agreed this month to collaborate on a media and research project in China with a view to longer term cooperation.
In an arrangement brokered through FMMI, Titan will publish an
official Arsenal special edition of its Soccer Weekly title
containing material from Arsenal's official UK magazine.
In addition, Titan will undertake research of its readership
through a survey designed by FMMI in consultation with Arsenal to
gauge the views of Chinese fans on the clubs Chinese
activities.