FMMI completes work for Brazilian group
10 September 2003, London
FMMI football consultancy team have finished a major project for Brazilian media group TVGlobo, undertaking research, providing analysis and subsequent advice on the values for international TV sports rights.
The work involved analysis of the TV market including the
benchmarking of television rights around the world and projections
of values in the future.
FMMI's Neil Eaves said "We were pleased to be able to help Globo
and the scope of the work was both interesting and exciting."
Marcelo de Campos Pinto, Director of Globo Sports commented
"This valuable research will enable Globo to continue to offer the
best television coverage of football in Brazil."