FMMI announce alliance with Titan Sports
26 May 2003, Beijing, China
FMMI and Titan have agreed a deal to explore opportunities in the expanding Chinese football market with a view to developing these on a joint basis.
With domestic revenues under pressure, an increasing number of
European clubs have approached FMMI with a view to developing
long-term brand-building strategies in China, an expanding football
market of almost unlimited potential.
Titan see the partnership with FMMI as being of great
significance. Mr. Qu Youyuan, Publisher of Titan Sports
(Sportsweekly), Soccer Weekly and All Sports, said, "Football fans
in China are peculiar in their knowledge of European football. The
size of the sports, and particularly the football consumption
market in China is vast. The precious Sino-English tie we are
announcing today is just the start of significant cooperation in
football media and other opportunities in the global football
industry; the potential is limitless."