Chinese Premier League Deal completed
22 November 2011, London
Working with Double Edge Sports and SportFive, FMMI have brokered a deal for a number of Chinese brands to be shown on LED pitch advertising boards at Barclays Premier League matches.
Dan Fletcher remarked, "We've seen more activity in the Chinese
market recently and the improved exposure of live English football
in China made it possible for us to broker this deal. We expect to
complete further deals in the future."