About us
FMMInternational (commonly referred to as FMMI or FMM International) provides high quality professional services to the international sports industry. Since 2001, FMMI has built its reputation as a football business specialist, working extensively across established and emerging football markets.
FMMI has provided services for some of the biggest names in the sport, spanning federations, clubs, media and investment groups in over 20 countries. Amongst others, we have worked with UEFA, Arsenal FC, Bayern Munich, FC Barcelona, Dalian Shide (China), St Louis Soccer United (USA), CCTV (China), GloboTV (Brazil) and WoWow (Japan).
Headquartered in London and also operating from Beijing and St Louis, FMMI has European, U.S and Chinese shareholders.
Directors
Daniel Fletcher
Having worked in the sports industry since the late 1990's, Daniel co-founded FMMInternational in 2001. With a background in marketing, media and consultancy, Daniel has a proven business development pedigree and has overseen FMMI's development into new markets. He is the company's emerging market specialist and heads the Deal Facilitation function within FMMI.
Daniel previously worked for Soccer Investor and holds the MBA Football Industries. He has had work published regularly in UK, China and Brazil and has been an expert guest on CNBC and CCTV5.
Neil Eaves
With approaching 10 years experience in the sports industry, Neil was appointed Director of FMMI in 2003. Neil has extensive consultancy experience, with work ranging from stadia to television rights projects. Neil leads FMMI's Consultancy Services function and manages a football-related investment fund on behalf of the company.
Previously a member of the Deloitte Sport team, Neil has also consulted directly for both the English Football Association and Football League. He holds the MBA Football Industries and has had work published in both the UK and Asia.
"When it comes to soccer, America is unlike any other market. This report (Soccer in North America; The Commercial Opportunities) has helped us better understand the opportunities at all levels of the game and the potential to develop FC Barcelona’s strategy in North America"
Javier Muñoa, International Marketing Director, FC Barcelona
"FMMI have given AS Roma new awareness of the Chinese market, setting up partnership opportunities and generating significant new revenues for us"
Andrea Caloro, Marketing Director, AS Roma